Destination apparel, born on the Jersey Shore.
Promised Land is destination apparel inspired by independent music and art, surf and skate culture, Americana, vintage, and a deep reverence for travel. We design city-inspired hoodies, tees and crewnecks for the people who call those places home, and for everyone who can't stop going back.
Where we come from
A family trade since 1984.
Our family has been in the destination apparel business since 1984. For four decades we've made the shirts people bring home from the places that mean something to them.
In 2012 we opened Promised Land on the Asbury Park boardwalk, and you can still find us at the 5th Avenue Pavilion every summer. Promised Land takes the family trade further. It's not an airport gift shop: it's a brand built around cities, made to be worn long after the trip is over.
What shaped us
Raised on music, art, surf and skate.
We come out of independent music and independent art, and out of surf and skate culture: the record shops and gig posters, the surfboards and skate decks, the shop tees and the stickers on every car at the beach. That world shaped how we see design.
You'll find it all through the catalog, in vintage surf and skate influences, Americana, bold graphics and streetwear, and in a deep reverence for travel. It's part of who we are, and it'll keep showing up in everything we make.
Who it's for
Made for locals and travelers.
Every city has its own spirit: its beaches or mountains, its music, its food, its neighborhoods and the people who give it character.
We design for locals who want to rep their hometown and for travelers who want to carry a place with them. The city is the brand.
The product
Premium blanks. Deep city catalogs.
Every design is printed on premium blanks chosen for how they feel and how they wear, from soft, cotton-rich hoodies and crewnecks to everyday tees, longsleeves, tanks, cropped tees and cropped crews.
Each city gets a deep catalog of original designs, so there's something for every style.
Find us on the boardwalk.
Shop the full line online, or visit our store at the 5th Avenue Pavilion on the Asbury Park boardwalk every summer. Own a shop? You can carry Promised Land too.